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We are an authentic and classy beauty brand from Finland.


Our brand encourages individuals to be honest with themselves, genuine as well as free.
We believe these things are strongly connected to our happiness so we feel it’s our job to bring these things to the surface.
We bring ease into your life to make it easier for you to focus on what’s really important: your inner beauty.

Our story began when our two Co-Founders found each others. They both had the same dream: living their lives with their own terms. So they invented Foxie Curls. The brand that offers freedom to others.

Now our mission is to bring new hairstyling solutions as well as deeper knowledge and understanding of beauty.


Our vision is to be a brand that is always offering the best wireless hairstyling products and solutions for you. Our company is constantly interacting with the professionals in the field to stay up to date with the latest technology so we always have the newest wireless professional tools.